evam in the news

The Hindu ran an interesting piece on evam on Monday with insights into how the theatre scene is being redefined in Chennai by evam. It talks about how evam does not just offer "theatre" but whole entertainment with a professional touch.

Here are some excerpts from the articles-

Says Sunil from evam-"Today, we are attracting a lot of new people who haven't been to plays before. Our target group is 18-35 and the proposition we have for them is not theatre but entertainment. We drew 1,500 people for the five shows of our first production. On our last play, we did ten shows and reached 5,000 people. The numbers are increasing. Chennai has at least 15,000 to 20,000 people who want live English entertainment".

"Next month, we will have three things on our hands. `Evam Indrajit' will go to Prithvi, Mumbai and Rangashankara, Bangalore. `Barefoot in the Park' is going to Hyderabad, Pune and Colombo. In the same month, we will be rehearsing for Biloxi Blues, which will premiere at the Madras Theatre Festival, which we are managing," says the actor.

"We are not competing with any other theatre group. I sell myself not as a event management company but as a medium. I have 5000 people and we reach them six times a year. We do activities in Landmark, we have an email database of our audience. So it's easy to convince a sponsor to be associated with us."

The next four-six months are going to be very exciting for all of us at evam.To read the entire article, click here.